Made with Adobe Indesign CC and Adobe Lightroom.
Posters in the Environment
City Harvest
Advertising campaign for NYC's City Harvest organization to help fight hunger. The campaign concept and all photography is original. I wanted something interesting to look at, while also conveying a message about what City Harvest is about. I used only "root" vegetables such as carrots, potatoes, turnips, etc. in my photography and formed them to mimic the meaning of the posters. I knew I wanted to use warm lighting in my photos to convey a sense of earthiness and comfort. The colors I used were drawn from the colors of the root vegetables.
