Macari Zoo is a zoo with focus on wildlife conservation and relief efforts. They have multiple programs to help educate about and sustain endangered species. Tasked with creating the brand identity, I developed the overall feeling of the zoo to be around amusement and joy. To convey this, I used bright colors and the parrot to be the logo of the zoo for the bright colors of its feathers, while also being an endangered species itself. I researched that most species are home to the Amazon Rainforest, so I drew inspiration from the aesthetic of that region.
Logo Design
Grand Re-Opening Flyer
Promotional Poster
